Mcdonaldisierung oder Zukunftsbau?

Description

KEYNOTE
«McDonaldisation or shall we build the future?»

Pressure from the markets, digital transformation and self-imposed constraints aimed at increasing their own profitability are leading many companies to a crossroads. They can continue to automate, optimise processes, save, accelerate and motivate employees to work unpaid overtime. This unconditional efficiency-led path has been nicknamed “McDonaldisation”.

The alternative path implies innovation and new business models which have yet to be developed and tested. Everywhere, it’s a ‘makeover race’, with people raving about agile development, design thinking, self-empowerment and Y-cultures to open the way for the future.

Is a mental makeover actually an option? If so, how?

This lecture will be held in German and simultaneous translation into French and English will be provided.